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Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
Random House
Random House
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly....
List Price: $25.00
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$13.35
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein
Yale University Press
Yale University Press
Amazon Best of the Month, April 2008: Debit or credit? Paper or plastic? Lease or buy? Public or private school? Have you made the right choices? Probably not, according to the important new research on the science of choice. In clear and...
List Price: $26.00
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$16.00
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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman, Rom Brafman
Doubleday Business
Doubleday Business
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do...
List Price: $21.95
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$12.35
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Diagnostic and Statistical Manual of Mental Disorders DSM-IV-TR Fourth Edition (Text Revision)
American Psychiatric Association
American Psychiatric Publishing, Inc. / Jaypee
American Psychiatric Publishing, Inc. / Jaypee
The last 6 years has seen many advances in our knowledge of illnesses. The DSM-IV-TRV spans the bridge between DSM- IVV and DSM-VV to ensur e that the most relevant new information since the DSM- IVV literature review in 1992 was incorporated...
List Price: $84.00
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$44.99
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Alcohol Can Be a Gas!: Fueling an Ethanol Revolution for the 21st Century
David Blume
International Institute for Ecological Agriculture
International Institute for Ecological Agriculture
Alcohol Can Be a Gas! is the only comprehensive book ever written on alcohol fuel production and use for home and farm. Until now, it has been very difficult for farmers, contractors, alternative energy aficionados, those concerned about Peak Oil,...
List Price: $47.00
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$47.00
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
HarperCollins
HarperCollins
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a...
List Price: $16.95
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$7.77
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