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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman, Rom Brafman
Doubleday Business
Doubleday Business
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do...
List Price: $21.95
Our Price:
$12.30
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
HarperCollins
HarperCollins
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a...
List Price: $16.95
Our Price:
$5.89
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Kaplan GMAT Premier Program, 2009 (Book & CD-ROM)
Kaplan
Kaplan Publishing
Kaplan Publishing
Features: NEW! Essential math basics review section with practice drills 6 full-length practice tests (1 in the book, 1 online, 4 on the CD-ROM) Diagnostic test to target areas for score improvement Proven score-raising...
List Price: $42.00
Our Price:
$23.01
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini
Collins Business
Collins Business
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for...
List Price: $17.95
Our Price:
$10.12
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Making Your Case: The Art of Persuading Judges
Antonin Scalia, Bryan A. Garner
Thomson West
Thomson West
In their professional lives courtroom lawyers must do these two things well: speak persuasively and write persuasively. In this noteworthy book, two of the most noted legal writers of our day Justice Antonin Scalia and Bryan A. Garner systematically...
List Price: $29.95
Our Price:
$26.72
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Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li, Josh Bernoff
Harvard Business School Press
Harvard Business School Press
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is...
List Price: $29.95
Our Price:
$16.00
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