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Wild Ride: The Rise and Fall of Calumet Farm Inc., America's Premier Racing Dynasty Ann Hagedorn Auerbach Holt Paperbacks Holt Paperbacks Using many never-reported facts, award-winning writer Anne Hagedorn Auerbach chronicles the compelling and tragic story behind the downfall of Thoroughbred racing's crown jewel. List Price: $20.00 Our Price: $2.00	Reminiscences of a Stock Operator (A Marketplace Book) Edwin Lefèvre Wiley Wiley Stock investing is a relatively recent phenomenon and the inventory of true classics is somewhat slim. When asked, people in the know will always list books by Benjamin Graham, Burton G. Malkiel's A Random Walk Down Wall Street , and Common Stocks... List Price: $19.95 Our Price: $4.93
Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the Worlds Greatest Company Bill Lane McGraw-Hill McGraw-Hill AN INSIDE LOOK AT THE GENIUS OF GE Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. ... List Price: $26.95 Our Price: $11.99	The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America Allan M. Brandt Basic Books Basic Books The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has... List Price: $36.00 Our Price: $5.53
Studebaker: America's Most Successful Independent Automaker Patrick Foster Motorbooks Motorbooks Studebaker began business as a builder of covered wagons. By 1921 they were the number four automaker in the nation. By 1932 they were bankrupt. And for Studebaker, one of the most remarkable stories in American automotive history, that was only... List Price: $40.00 Our Price: $26.39	Baruch: My Own Story Bernard Mannes Baruch Buccaneer Books Buccaneer Books List Price: $41.95 Our Price: $27.45
Perpetuating The Family Business : 50 Lessons Learned from Long Lasting, Successful Families in Business John Ward Palgrave Macmillan Palgrave Macmillan John L. Ward, a leading world expert on family business, offers the best practices of the most successful and long-lasting families in business, including Ford Motors, Marriott Hotels, Levi-Strauss, and the New York Times . He provides a framework... List Price: $29.95 Our Price: $16.00	The Warburgs: The Twentieth-Century Odyssey of a Remarkable Jewish Family Ron Chernow Vintage Vintage All three of Ron Chernow's books are lengthy and solidly researched, but his background as a journalist shows in his ability here to convey complex material in terms of vivid characters and a well-defined theme. As in his National Book Award-winning... List Price: $22.95 Our Price: $12.10
The Education of a Speculator Victor Niederhoffer Wiley Wiley What you typically hear about Victor Niederhoffer is that he trades for "the great Soros," that he doesn't wear shoes in his office, that the only newspaper he reads is the National Enquirer, and that a picture of the Titanic hangs in his office. ... List Price: $19.95 Our Price: $9.95	The Associates: Four Capitalists Who Created California Richard Rayner W. W. Norton/Atlas & Company W. W. Norton/Atlas & Company A true-life tale of ruthless ambition, staggering greed, and the making of a nation. One hundred forty years ago, four men rose from their position as middle-class merchants in Sacramento, California, to become the force behind the... List Price: $23.95 Our Price: $11.95

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