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The New Influencers: A Marketer's Guide to the New Social Media
Paul Gillin
Quill Driver Books
Quill Driver Books
The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and...
List Price: $25.00
Our Price:
$15.65
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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
Entrepreneur Press
Entrepreneur Press
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on...
List Price: $21.95
Our Price:
$11.96
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Joseph Michelli
McGraw-Hill
McGraw-Hill
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate...
List Price: $24.95
Our Price:
$7.49
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Retail Management: A Strategic Approach
Barry Berman, Joel R. Evans
Prentice Hall
Prentice Hall
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail...
List Price: $160.00
Our Price:
$38.95
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