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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
HarperCollins
HarperCollins
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we...
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$13.00
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Free Press
Free Press
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your...
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$12.47
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Back Bay Books
Back Bay Books
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm...
List Price: $14.99
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$3.00
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini
Collins Business
Collins Business
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for...
List Price: $17.95
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$10.71
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein
Yale University Press
Yale University Press
Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by "nudge" and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that...
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$16.23
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim, Renée Mauborgne
Harvard Business School Press
Harvard Business School Press
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled...
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$13.99
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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman, Rom Brafman
Doubleday Business
Doubleday Business
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do...
List Price: $21.95
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$10.50
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Web Analytics: An Hour a Day
Avinash Kaushik
Sybex
Sybex
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path...
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$18.23
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Influence: Science and Practice (5th Edition)
Robert B. Cialdini
Allyn & Bacon
Allyn & Bacon
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini...
List Price: $22.99
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$13.98
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