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The Complete Tightwad Gazette
Amy Dacyczyn
Villard
Villard
Though tightwad seems like a derogatory term, author Amy Dacyczyn wants to assure you that it's okay to be a penny-pincher. This self-styled "Frugal Zealot" wrote and published The Tightwad Gazette for over six years to spread the frugal gospel....
List Price: $22.95
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$10.68
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AdWords For Dummies (For Dummies (Computer/Tech))
Howie Jacobson
For Dummies
For Dummies
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps...
List Price: $24.99
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$13.51
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Influence: Science and Practice (4th Edition)
Robert B. Cialdini
Allyn & Bacon
Allyn & Bacon
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini...
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$10.16
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Why We Buy: The Science Of Shopping
Paco Underhill
Simon & Schuster
Simon & Schuster
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video...
List Price: $15.00
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$6.20
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The New Influencers: A Marketer's Guide to the New Social Media
Paul Gillin
Quill Driver Books
Quill Driver Books
The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and...
List Price: $25.00
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$15.49
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Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Business Plus
Business Plus
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles,...
List Price: $22.95
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$5.88
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