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  • The Complete Tightwad  Gazette
  • The Complete Tightwad Gazette
    Amy Dacyczyn Villard Villard
    Though tightwad seems like a derogatory term, author Amy Dacyczyn wants to assure you that it's okay to be a penny-pincher. This self-styled "Frugal Zealot" wrote and published The Tightwad Gazette for over six years to spread the frugal gospel....
    List Price: $22.95 
    Our Price: $10.68
  • AdWords For Dummies (For Dummies (Computer/Tech))
  • AdWords For Dummies (For Dummies (Computer/Tech))
    Howie Jacobson For Dummies For Dummies
    AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps...
    List Price: $24.99 
    Our Price: $13.51
  • Influence: Science and Practice (4th Edition)
  • Influence: Science and Practice (4th Edition)
    Robert B. Cialdini Allyn & Bacon Allyn & Bacon
    Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini...
    List Price: $22.99 
    Our Price: $10.16
  • Why We Buy: The Science Of Shopping
  • Why We Buy: The Science Of Shopping
    Paco Underhill Simon & Schuster Simon & Schuster
    In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video...
    List Price: $15.00 
    Our Price: $6.20
  • The New Influencers: A Marketer's Guide to the New Social Media
  • The New Influencers: A Marketer's Guide to the New Social Media
    Paul Gillin Quill Driver Books Quill Driver Books
    The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and...
    List Price: $25.00 
    Our Price: $15.49
  • Selling the Invisible: A Field Guide to Modern Marketing
  • Selling the Invisible: A Field Guide to Modern Marketing
    Harry Beckwith Business Plus Business Plus
    The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles,...
    List Price: $22.95 
    Our Price: $5.88
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