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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein
Yale University Press
Yale University Press
Amazon Best of the Month, April 2008: Debit or credit? Paper or plastic? Lease or buy? Public or private school? Have you made the right choices? Probably not, according to the important new research on the science of choice. In clear and...
List Price: $26.00
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$15.99
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini
Collins Business
Collins Business
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for...
List Price: $17.95
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$9.94
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker
Random House
Random House
“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon ...
List Price: $25.00
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$12.47
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The Wisdom of Crowds
James Surowiecki
Anchor
Anchor
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation,...
List Price: $14.95
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$8.04
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The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson
Hyperion
Hyperion
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique...
List Price: $24.95
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$4.98
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The Complete Tightwad Gazette
Amy Dacyczyn
Villard
Villard
Though tightwad seems like a derogatory term, author Amy Dacyczyn wants to assure you that it's okay to be a penny-pincher. This self-styled "Frugal Zealot" wrote and published The Tightwad Gazette for over six years to spread the frugal gospel....
List Price: $22.95
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$10.68
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Why We Buy: The Science Of Shopping
Paco Underhill
Simon & Schuster
Simon & Schuster
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video...
List Price: $15.00
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$6.20
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Gerald Zaltman, Lindsay H. Zaltman
Harvard Business School Press
Harvard Business School Press
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
List Price: $29.95
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$16.86
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