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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull, Phil Myers, David Meerman Scott
Wiley
Wiley
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to...
List Price: $27.95
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$10.50
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Back Bay Books
Back Bay Books
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm...
List Price: $14.99
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$3.99
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Free Press
Free Press
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your...
List Price: $25.00
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$15.13
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim, Renée Mauborgne
Harvard Business School Press
Harvard Business School Press
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over...
List Price: $29.95
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$15.66
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker
Random House
Random House
“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon ...
List Price: $25.00
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$14.00
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Web Analytics: An Hour a Day
Avinash Kaushik
Sybex
Sybex
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path...
List Price: $29.99
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$16.17
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Darren Rowse, Chris Garrett
Wiley
Wiley
Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is...
List Price: $24.99
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$15.53
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