Inside Story About The Rise Of The Starbucks Coffee Chain
I really enjoyed reading this interesting book, written by Howard Schultz, who led Starbucks from a sleepy Pacific Northwest chain into a worldwide phenomenon.

Schultz's book is about more than just a cup of coffee; he writes about having a dream and staying with it, making personal life choices that seem nutty to everyone else - such as quitting a secure job to go work for Starbucks.

I highly recommend this book for business majors and anyone who is thinking about starting their own small business.

Wake Up Call
This book will awaken the hidden passion within. It shows what you can do if you are passionate about something. Quick read and a page turner every step of the way.

Fascinating Story- Great Advice
I highly recommend this book to all new entrepreneurs and those interested in learning how successful companies are formed. I also know there are alot of people out there who hate Starbucks simply because it exists and succeeded- I challenge you to read this book. The business was created from the ground up by passion and perseverence, and it deserved to succeed, and I hope it continues to succeed for a very long time.

the starbucks story
I found this book extremely interesting from a business perspective. Would recommend this book to anyone who is starting a business or has an interest in finance. Very inspirational

inspiring book
I read many company books. This is one of the gems. Howard did a fantastic job in writing the history of Starbucks, its root, its spirit, and its amazing achievement.

There have been many coffee vendors. Starbucks sprinted from the pack. It actually revolutionized the coffee industry. While the business world has been looking for the next new hi-tech inventions, Howard creatively rejuvenated the coffee drinks by relentlessly pursuing the quality the culture and the experience. He did the mission-impossible in such a traditional industry. After reading this book, you will never look at Starbucks the same way. Yes, you realize that passion and quality can make a huge difference in this crowded world.