Save your money
I don't recommend this book at all. I have read many books on investing recently, and they all agreed on one point - don't invest in a company just because you like the product. Town's advice is the opposite - make a list of things you like, and choose companies that are involved in those things. He also is against Dollar-Cost-Averaging, which every other book I have read tells you of the value of that.

He tells you that he took $1000 and turned that into $1,000,000 in only 5 years. But he doesn't explain how. That raises a red flag for me. He also promises you that you will do better than the best fund managers out there, and promises that you will beat the market. Statistically, only a very small amount of professionals beat the market. It is a absurd to presume that you would be able to out perform all the people who do this for a living (and most of the other books I've read specifically warn against such promises).

He offers calculators on his website to figure out the value of a company. Personally I found them difficult to use (poor design).

There seems to be a lot of overlap between this book and Pat Dorsey's The Five Rules for Successful Stock Investing. I would recommend that you read that book instead. Dorsey explains the concepts so much better than Town does, and you can easily import the calculations into excel for ease of use later.

All in all, there's some good advice in the book, but he's put in a lot of lofty assumptions and exaggerations to advertise his book. Even the title is misleading. The title comes from one page in the book where he tells you that once you've done your initial research (hours and hours), then you might be able to get by on spending a quick 15 minutes a week keeping up on your stocks. But the title comes off as in the book is going to teach you how to invest by spending only 15 minutes a week.

Everybody even a fund manger should read it once
I just finished reading this book.
Everybody who does not have time to read and understand Warren Buffet's methodly for investing should read this once.
I would call this as 101 in investing.
I have several years of experience in trading.
When I started reading this I marked the interesting lines/para.
Finally I found out I had marked almost the whole book.
He could have been a very good teacher.
I am thinking of buying several books to give as gift to some of my friends and relatives.

One little criticism in general:
Either this book or random walk on wall street finally conclude saying trade. That is what most of us are doing. The biggest differnce is that; This book says that pick a fundamentaly great stock then trade it until .... you find out.

How to pick a great stock? Buy and read it you will be happy you did it.

Very good value per dollar.

Thanks Phil Town.
Rasappa Palaniappan.

Rule #1 finally makes sense of it all
For the first time, i feel like i have the tools to start looking at stocks, individually. I am already well invested in work retirement plans with mutual funds, and am, of course, unhappy wiht the results of the past 8 years. But, with these tools, my son and I are venturing into investing on our own as well. THanks Phil for demystifying the process.

Great Investment Advice and an Easy Read
This is by far one of the best books on personal finance I have read. It's written in a way that everyone can understand. At one point in the book, Phil makes a suggestion that people give this investment advice to their children at 15 years old and let them start to use the Rule #1 investment strategy; I completely agree. I think the principles are easy to understand and provide sound advice. This book teaches two fundamentals that are commonly lost on people when investing in the stock market: (1) Know the value of what you're buying, (2) If you become "financially literate", you will no longer need people to invest for you.

I loved the book and I'm telling everyone about it!

VERY repetitive.
Phil seems like a nice guy and I'm glad he is sharing his investment knowledge because it appears by all accounts rock solid. But this book could have easily been cut in half in terms of number of pages to reduce the number of times he repeats himself. It seems like he mentions the calculators on his website every other page. It's almost as if the book was written so that if you picked it up in the bookstore and opened it to any random section there would be a mention of his website or the term "Rule #1". In addition, he dangles the carrot in front of you forever before getting to the goods. Folks this gets VERY tiring when you just want to get to at least a morsel of pertinent information. This book would get only one star from me had the strategy laid out not been so enlightening. I am not an author and I have never written a negative book review before...