One Amazing Book!
This is one amazing book! A very quick read that is fun and exciting, hard to put down. If you've ever questioned someones ethics or my have questions about your own, this book helps you delve into 'The Golden Rule'. It asks the question 'What are ethics and how are they used to govern our actions in every day life?' I learned a lot thru this book and it helped me to re-direct my own life.

Item equivocado
Lamentablemente recibí el item: "Hoy es Importante" del mismo autor, en vez del solicitado. Presenté el reclamo y devolví el producto. En tres oportunidades cometieron el mismo error de envío. Nunca recibí este producto:
There's No Such Thing as "Business Ethics" (Etica La Unica Regla Para Tomar Decisiones)

Ahora quiero pedirlo una vez más, pero temo que me envíen de nuevo "Hoy es Importante" una vez m''as.

Save your money and go practice the Golden Rule
This more I think about this book, the more thought provoking it becomes. First, I find it amazing that anyone could take a belief that's widely known (practically a cliche), add nothing of substance to it, and actually write a book about it. Second, I find it even more amazing that it took 134 pages to make the Golden Rule applicable to business. Third, and perhaps the most amazing of all, is the fact that I actually spent my own hard earned money on this book. What amazing insights did I think would be uncovered?

I'll save you $9.72 (+s/h) and the 45 minutes it'll take you to read this. Here goes... Unless you were raised by wolves, it's pretty likely you've heard of the Golden Rule. Ok, now think about how this rule can be applied to all of your business dealings. That's it - you got it!

Whew! Now that you have an extra $9.72 in your pocket and 45 minutes of free time, go practice that Golden Rule by treating your kids/grandkids/neighbors to some ice cream.

Golden Rule as the General Guideline for Ethics
Book Overview:

This is a motivating, short, and easy to read book that tries to persuade the reader to adopt and apply the Golden Rule to their life as the ethical standard. Although the title of this book could mislead and create the wrong impression that it is intended to be read by businesspersons, this book can be used by anyone, since the general purpose is to apply the Golden Rule not only to the business environment but also to the personal life of the readers.

The book will generate great results and deep impact in the life of those persons, whom regardless of their social status or occupation, find themselves lost or disoriented regarding to their ethics standards. Throughout examples and real life stories in several aspects, the author illustrates his points and creates consciousness among the readers. At the end of each of the seven chapters, readers will find four to six straightforward questions that will help them look inside themselves and reflect what they have just read.

The author starts the book by citing ethical issues that have been creating concern in our society. Afterward, he focuses in the benefits and the importance of the Golden Rule. Subsequently, readers will find valuable tips of how to start thinking and applying this concept, which give introduction to other concept known as character. In chapter 5, the book encloses five factors that are considered to be the deceivers for people to follow an appropriate ethic path. Later, in the following chapter, the Dr. John C. Maxwell persuades readers to follow eight of his suggestions of how people can develop strong character in order to pursue golden opportunities. Finally, the author invites the readers to pursue the Golden Rule instead of the "Real Gold" by adopting five practices.

The Golden Rule works, This Book Falls Short
The application of the Golden Rule to our everyday lives is something that we can all agree is good. John Maxwell does a good job or defining the golden rule, its worldwide acceptance, and how we can apply it to our everyday. It was more like a walk down memory lane; to a time when a teacher or mentor first explained the concept to us. However I do have a few concerns with Mr. Maxwell's book. First there might need to be a better job at researching Fletcher thoughts on Relativism...in his book he labels Fletcher as the father of mordern day Realativism...quoting (or rather misquoting) Fletcher's statement that love can justify anything. I am in not postition to defend Fletcher, for I am not that familiar with his work, however he does not just use the term love. Rather he uses the term Agape Love, coming from the ancient Greek...the highest and purest form of love...one that God would have for us, a term any minister or pastor of the Christian Faith would know very well. Second after page 86 the book get repediative and seems to get off track. This links to my last issue with the book and why it gets a bit off track, as it turns into an advertisement for Mr. Maxwell's corporation, the last several pages are nothing but adverstisements asking you to visit their web site for free character quiz and then taking you down a road of Buy...buy...buy our products. Not what I expected and was somewhat disappointed. In short taking some know concepts, putting a somewhat of a new spin on them and then publishing to add another book to the list of those authored. Part of the disappointment is that I know this book could be better.