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Customer Visits: Building a Better Market Focus
Edward F. McQuarrie
M.E. Sharpe
M.E. Sharpe
Today more and more businesses seek to get closer to their customers. While many books urge a customer focus, few offer much in the way of specific advice. This book emphasizes the importance of sending cross-functional teams to visit customers at...
List Price: $99.95
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$73.79
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Affluenza: When Too Much is Never Enough
Clive Hamilton, Richard Denniss
Allen & Unwin
Allen & Unwin
Anyone concerned about the level of their personal debt or frustrated by the rat race of aspiring to an affluent lifestyle will appreciate this critique of the effects of over-consumption. This analysis pulls no punches as it describes both the...
List Price: $14.95
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$8.77
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Treasure Hunt: Inside the Mind of the New Consumer
Michael J. Silverstein, John Butman
Portfolio Hardcover
Portfolio Hardcover
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An...
List Price: $26.95
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$2.98
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Not Buying It: My Year Without Shopping
Judith Levine
Free Press
Free Press
Shocked by the commerce in everything from pet cloning to patriotism, frightened by the downward spiral of her finances and that of the trash-strewn earth, Judith Levine enlists her partner, Paul, in a radical experiment: to forgo all but the most...
List Price: $14.00
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$6.45
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Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken
Indiana University Press
Indiana University Press
A follow-up to Grant McCrackens groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with...
List Price: $20.95
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$16.44
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Paul Nunes, Brian Johnson
Harvard Business School Press
Harvard Business School Press
How to Capture Today's Biggest Untapped Market Forget mass customization and microsegmentation. Winning in today's business world requires a return to an approach abandoned by marketing experts decades ago. Mass marketing is back, say Paul...
List Price: $32.95
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$2.00
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Inside Toyland: Working, Shopping, and Social Inequality
Christine L. Williams
University of California Press
University of California Press
"I got my first job working in a toy store when I was 41 years old." So begins sociologist Christine Williams's description of her stint as a low-wage worker at two national toy store chains: one upscale shop and one big box outlet. In this...
List Price: $17.95
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$9.99
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Winning the Toughest Customer: The Essential Guide to Selling to Women
Delia Passi
Kaplan Business
Kaplan Business
If she had a choice, would she buy from you? Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend...
List Price: $19.95
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$11.01
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