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Body of Truth: Leveraging What Consumers Can't or Won't Say
Dan Hill
Wiley
Wiley
In Body of Truth , Dan Hill, PhD, explodes the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument...
List Price: $29.95
Our Price:
$15.00
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Consuming Kids
Susan E Linn
New Press
New Press
A shocking exposé of the $15 billion marketing maelstrom aimed at our children and how we can stop it. With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as...
List Price: $32.00
Our Price:
$3.29
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Consumer Credit Fundamentals
Steven Finlay
Palgrave Macmillan
Palgrave Macmillan
Despite the huge expansion in consumer credit in the last twenty-five years there are very few texts describing the operation of consumer credit markets. Consumer Credit Fundamentals is the first book to provide a broad cross-disciplinary...
List Price: $115.00
Our Price:
$73.69
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Managing Expectations
Naomi Karten
Dorset House Publishing Company, Incorporated
Dorset House Publishing Company, Incorporated
People have expectations. Your clients, for example. Sometimes their expectations of you seem unreasonable. But sometimes your expectations of them seem just as unreasonable (in their eyes). The problem is that these mismatched expectations can...
List Price: $27.95
Our Price:
$14.88
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Consumer Behaviour
Martin M Evans, Ahmad Jamal, Gordon Foxall
Wiley
Wiley
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans , Ahmad Jamal and Gordon Foxall present a...
List Price: $80.00
Our Price:
$44.99
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Advanced Brand Management
Paul Temporal
Wiley
Wiley
Branding your firm's future-with success More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at...
List Price: $34.95
Our Price:
$18.99
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Consumer Behavior: In Fashion
Michael R. Solomon, Nancy Rabolt
Prentice Hall
Prentice Hall
For courses in Consumer Behavior in Fashion and Interior Design; as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text...
List Price: $113.40
Our Price:
$30.00
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A Consumer's Guide To Laboratory Tests
Mary C Ricotta
Prometheus Books
Prometheus Books
This is an informative, accessible, layperson's guide to laboratory tests that helps you to understand the many kinds of tests that are performed, exactly what is being tested, and, most importantly, what the results mean. This excellent,...
List Price: $22.98
Our Price:
$4.35
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