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The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson
Hyperion
Hyperion
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique...
List Price: $24.95
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$3.89
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Affluenza: The All-Consuming Epidemic (Bk Currents)
John de Graaf, David Wann, Thomas H Naylor
Berrett-Koehler Publishers
Berrett-Koehler Publishers
In their eye-opening, soul-prodding look at the excess of American society, the authors of Affluenza include two quotations that encapsulate much of the book: T.S. Eliot's line "We are the hollow men / We are the stuffed men," which opens one of...
List Price: $19.95
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$11.00
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The Complete Tightwad Gazette
Amy Dacyczyn
Villard
Villard
Though tightwad seems like a derogatory term, author Amy Dacyczyn wants to assure you that it's okay to be a penny-pincher. This self-styled "Frugal Zealot" wrote and published The Tightwad Gazette for over six years to spread the frugal gospel....
List Price: $22.95
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$13.34
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Consumer Behavior
Roger D. Blackwell, Paul W. Miniard, James F. Engel
South-Western College Pub
South-Western College Pub
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as...
List Price: $201.95
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$137.85
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Gerald Zaltman, Lindsay H. Zaltman
Harvard Business School Press
Harvard Business School Press
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
List Price: $29.95
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$18.69
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Ethical Theory and Business (8th Edition)
Tom L. Beauchamp, Norman Bowie, Denis Arnold
Prentice Hall
Prentice Hall
This book presents a comprehensive anthology of readings, legal perspectives, and cases in ethics in business. Focuses on providing and explaining the tools needed to deal with ethical dilemmas in business. The authors examine ethical theory...
List Price: $83.20
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$74.88
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The Overspent American: Why We Want What We Don't Need
Juliet B. Schor
Harper Paperbacks
Harper Paperbacks
If getting and spending define our lives, then Juliet Schor now has us covered. Six years ago, her book The Overworked American scrutinized the getting part. It focused public attention on the disappearance of leisure and the harmful effects...
List Price: $13.00
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$7.34
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Born to Buy: The Commercialized Child and the New Consumer Culture
Juliet B. Schor
Scribner
Scribner
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid...
List Price: $16.00
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$4.18
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