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Purchasing Power: Black Kids and American Consumer Culture
Elizabeth Chin
University of Minnesota Press
University of Minnesota Press
Race and Ethnic Studies/Social Issues An exposé of the realities facing poor black children in our consumer socieity. What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts"...
List Price: $22.50
Our Price:
$17.00
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
Rowman & Littlefield Publishers, Inc.
Rowman & Littlefield Publishers, Inc.
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer...
List Price: $25.95
Our Price:
$20.00
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Consumer Behavior: A Strategic Approach
Henry Assael
South-Western College Pub
South-Western College Pub
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content...
List Price: $191.95
Our Price:
$83.28
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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
Routledge
Routledge
This new handbook, sponsored by the Society for Consumer Psychology, contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing,...
List Price: $90.00
Our Price:
$71.00
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Markets, Games, & Strategic Behavior
Charles A. Holt
Addison Wesley
Addison Wesley
Students become fluent in economics when they can apply the concepts in a real, decision-making and strategic environment. For this reason, an increasing number of professors are incorporating experiments into their undergraduate courses. ...
List Price: $83.80
Our Price:
$56.39
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Satisfaction Guaranteed: The Making of the American Mass Market
Strasser S, Susan Strasser
Smithsonian
Smithsonian
This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands....
List Price: $17.95
Our Price:
$10.71
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Consumer Society in American History: A Reader
Cornell University Press
Cornell University Press
Consumption has often been called America's true national pastime. From the earliest European explorers trading with Native Americans to today's Internet shoppers, consumerism has driven American society. Until recent years, however, consumerism has...
List Price: $27.95
Our Price:
$20.00
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Mega Gifts: 2nd Edition, Revised & Updated
Jerold Panas
Emerson & Church
Emerson & Church
How do you top what is said to be the greatest selling fundraising book of all time? How do you improve upon Mega Gifts, a book CASE Currents magazine called 'the most important fundraising book' written? How do you, as Emeril Lagasse would say,...
List Price: $24.95
Our Price:
$15.94
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