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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury Radha Chadha, Paul Husband Nicholas Brealey Publishing Nicholas Brealey Publishing The Cult of the Luxury Brand is the first book to explore how and why an amazing phenomenon is rocking Asia, sweeping up not just the glitzy upper crust, but also secretaries clutching Burberry bags, junior executives sporting Rolex watches and... List Price: $35.00 Our Price: $19.68	Consumer Behavior: In Fashion Michael R. Solomon, Nancy Rabolt Prentice Hall Prentice Hall List Price: $111.00 Our Price: $20.00
Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat Fran Hawthorne Wiley Wiley The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer pressure. But the pressure goes far beyond the ordinary lobbying of... List Price: $27.95 Our Price: $14.99	Nation of Rebels: Why Counterculture Became Consumer Culture Joseph Heath, Andrew Potter Collins Business Collins Business In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world... List Price: $14.95 Our Price: $4.50
Not Buying It: My Year Without Shopping Judith Levine Free Press Free Press Shocked by the commerce in everything from pet cloning to patriotism, frightened by the downward spiral of her finances and that of the trash-strewn earth, Judith Levine enlists her partner, Paul, in a radical experiment: to forgo all but the most... List Price: $14.00 Our Price: $6.49	Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Jay Lindquist, M. Joseph Sirgy Atomic Dog Atomic Dog Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer... List Price: $101.95 Our Price: $91.75
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market Lisa Johnson, Andrea Learned AMACOM AMACOM Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their... List Price: $23.00 Our Price: $3.98	Shocked, Appalled, and Dismayed! How to Write Letters of Complaint That Get Results Ellen Phillips Vintage Vintage Rarely does a day go by when most of us do not have to deal with surly salespeople, cheaply made products, or vast and indifferent bureaucracies. Most of us endure this with a stoicism worthy of Seneca himself. After all, what's the use of... List Price: $12.95 Our Price: $3.00
McDonaldization Revisited: Critical Essays on Consumer Culture Mark Alfino, John S. Caputo, Robin Wynyard Praeger Paperback Praeger Paperback An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship... List Price: $31.95 Our Price: $28.75	Law For Dummies John Ventura For Dummies For Dummies Get answers to your legal questions -- in plain English! Find out how to protect your family, your money, your job, and your rights If you're like most people, you probably don't know much about your legal rights and... List Price: $21.99 Our Price: $8.43

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