|
|
|
-
-
Ten Key Customer Insights: Unlocking the Mind of the Market
Robert Schieffer
South-Western Educational Pub
South-Western Educational Pub
CUSTOMER INSIGHT will allow business professionals to develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of their target customers. Companies that implement these...
List Price: $29.95
Our Price:
$23.47
|
|
-
-
Power Pricing
Robert J. Dolan, Hermann Simon
Free Press
Free Press
In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now,...
List Price: $40.00
Our Price:
$9.50
|
|
-
-
Skills for Consumer Success (with CD-ROM)
Mary Queen Donnelly
South-Western Educational Pub
South-Western Educational Pub
Skills for Consumer Success provides the users with information about their roles in the marketplace and how to sharpen their consumer skills. The text presents the process of opening a checking account, renting an apartment, applying for credit,...
List Price: $44.95
Our Price:
$40.11
|
|
-
-
Nation of Rebels: Why Counterculture Became Consumer Culture
Joseph Heath, Andrew Potter
Collins Business
Collins Business
In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world...
List Price: $14.95
Our Price:
$6.36
|
-
-
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Max Sutherland, Alice K. Sylvester
Allen & Unwin
Allen & Unwin
Contrary to popular belief, most ads are not designed to make consumers want to run out and buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of...
List Price: $24.95
Our Price:
$17.21
|