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Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs ACNielsen Wiley Wiley In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms... List Price: $39.95 Our Price: $27.00	Managing Knock Your Socks Off Service (Knock Your Socks Off Series) Chip R. Bell, Ron Zemke AMACOM AMACOM Todays customers demand service that isnt just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides readers with up-to-the-minute advice on how they can... List Price: $17.95 Our Price: $7.08
Indispensable: How To Become The Company That Your Customers Can't Live Without Joe Calloway Wiley Wiley A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using... List Price: $27.95 Our Price: $8.11	The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service Donna Cutting Wiley Wiley The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to... List Price: $24.95 Our Price: $13.45
Management: Meeting and Exceeding Customer Expectations (InfoTrac® & Xtra Bind-in Card) Warren R. Plunkett, Raymond F. Attner, Gemmy S. Allen South-Western College Pub South-Western College Pub MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS, Ninth Edition is a comprehensive survey of the principles and practices of management as they are being applied around the world. The content and features are structured to reinforce two... List Price: $157.95 Our Price: $118.33	The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services Paul Dunn, Ronald J. Baker Wiley Wiley Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business... List Price: $60.00 Our Price: $45.60
Customer Mania! It's Never Too Late to Build a Customer-Focused Company Ken Blanchard Free Press Free Press Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. In Customer... List Price: $19.95 Our Price: $2.41	Customer Service: Career Success Through Customer Loyalty (4th Edition) Paul R. Timm Prentice Hall Prentice Hall Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the book is filled with examples that... List Price: $64.80 Our Price: $44.99
Consumer Behavior: Buying, Having, and Being, 6th Edition Michael R. Solomon Pearson/Prentice Hall Pearson/Prentice Hall Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the... List Price: $40.00 Our Price: $28.50

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