good stuff
I loved the Vita Coco water. The only problem I had was with the subscription. They were supposed to email me before they sent it to me automatically, well they never did. Sometimes I didn't need to get it and it came anyway. I decided not to continue with the subscription so I canceled....again....this is the second time!!!!!

Great tasting and quenches thirst
A great tasting drink that's also known as "natures Gatorade". Its a great natural drink for those who don't like to drink just water as a hydrant. I also received it within 3 days after it was shipped.

Much better than Zico Pure Coconut Water!!!
As an South Indian, I love drinking coconut water esp. on road trip when your body temperature is high. Vita Coco is certainly much better than Zico Pure Coconut Water. I ordered both and I drank Zico yesterday and I couldn't get any taste initially. Slowly I felt like drinking a coconut water later eventhough the real coconut water taste is kind of missing. The taste was just okay. When I was expecting a similar taste on Vita coco, I wasn't disappointed as yesterday. This one certainly had much better taste and felt like drinking coconut water. I don't care about anything else but just the taste!!! Four stars is for not getting the exact fresh 100% coconut water. I am sure there could be some product out in the market, which I need to try.

Tastes Great and Very Refreshing!
My wife has been drinking coconut water since she was little. I have never drank coconut water in my life. I originally picked up some cases of ZICO for my wife a few months ago when Amazon was running a promotion. She liked it and thought it was pretty good. I took one sip and that was all I could stand, and vowed never to try it again! My wife just recently used up all the ZICO so I came to Amazon to buy some more for her. While here, I happened to stumble across the Vita Coco brand and decided to read the customer reviews. I was very happy with what I had read, so I decided to take a chance and purchase a case. It arrived yesterday and after chilling it in the fridge for a while, I gave one to my wife to try. She let out a big MMMMM after the first sip! I was curious, so I deicided to grab my own carton and have a taste. One sip turned into two, and then three, and four, and more! I have to say, Vita Coco is a really great tasting coconut water, and I am now hooked! This may sound silly, but for me the package graphics actually make the beverage more enjoyable!

I originally bought this for my wife, but now I'm back here on Amazon and ready to purchase some more before I end up drinking it all myself! Let me just finish by saying that for someone who had never drank coconut water in his life, and could not tolerate a second sip of ZICO, you can believe that Vita Coco is a great tasting, quality brand that I'm sure you will just love! I only wish it was a little cheaper on the wallet, but it's still worth it in my book. Guess that will make me savor it even more, like a fine wine. I just finished one carton about 10 minutes ago, and now after writing this review, I'm ready to grab another one!

For the record, my intent is not to bash ZICO at all. My wife still likes the taste of it and would still buy it. You may have tried it and like it as well, and that's good! I'm just giving my opinion as someone who has never drank coconut water at all, and found Vita Coco to be the most enjoyable to me. If you're not sure, then give them both a try and see what you think. But if you are new to coconut water, I think you would enjoy the Vita Coco brand and should probably give that a try first.

water from heaven!
For me it is the best beverage after water. If I could afford it I would drink 2 liters of Vita Coco every day. This is how good it is.
Try it!!!