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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Charles W. Lamb, Joseph F. Hair, Carl McDaniel
South-Western College Pub
South-Western College Pub
MKTG 2 delivers exactly what today's students need and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to...
List Price: $54.95
Our Price:
$49.45
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Influence: Science and Practice (5th Edition)
Robert B. Cialdini
Allyn & Bacon
Allyn & Bacon
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini...
List Price: $22.99
Our Price:
$14.26
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Marketing: Real People, Real Choices (5th Edition)
Michael R. Solomon, Greg Marshall, Elnora Stuart
Prentice Hall
Prentice Hall
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people...
List Price: $153.33
Our Price:
$104.00
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Consumer Behavior (8th Edition)
Michael R. Solomon
Prentice Hall
Prentice Hall
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Social networking, sensory marketing, illusion of truth...
List Price: $173.33
Our Price:
$138.66
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Web Analytics: An Hour a Day
Avinash Kaushik
Sybex
Sybex
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path...
List Price: $29.99
Our Price:
$15.96
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Marketing: An Introduction
Gary Armstrong, Philip Kotler
Prentice Hall
Prentice Hall
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even...
List Price: $153.33
Our Price:
$32.00
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Consumer Behavior
Wayne D. Hoyer, Deborah J. MacInnis
South-Western College Pub
South-Western College Pub
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world...
List Price: $207.95
Our Price:
$45.99
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