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Advertising and Integrated Brand Promotion
Thomas O'Guinn, Chris Allen, Richard J. Semenik
South-Western College Pub
South-Western College Pub
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
List Price: $202.95
Our Price:
$162.35
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The Brand Gap: Expanded Edition
Marty Neumeier
Peachpit Press
Peachpit Press
THE BRAND GAP is the first book to present a unified theory of brand. The second edition features a 220-term brand glossary and a premium softcover binding. Whereas most books on branding are weighted toward either a strategic or creative...
List Price: $21.99
Our Price:
$13.07
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Advanced Web Metrics with Google Analytics
Brian Clifton
Sybex
Sybex
Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation...
List Price: $39.99
Our Price:
$20.48
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MKTG (2007-2008 Edition)
Charles W. Lamb, Joseph F. Hair, Carl McDaniel
South-Western College Pub
South-Western College Pub
MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools...
List Price: $49.95
Our Price:
$26.50
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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
Perry Marshall, Bryan Todd
Entrepreneur Press
Entrepreneur Press
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome...
List Price: $24.95
Our Price:
$13.73
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Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
Kaplan Business
Kaplan Business
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and...
List Price: $24.95
Our Price:
$14.95
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Kenneth E. Clow, Donald E. Baack
Prentice Hall
Prentice Hall
This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software...
List Price: $140.00
Our Price:
$70.00
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