Not white. Dark Ivory.
I recently received this product from Amazon and was surprised to see that the color is "antique white", which is really a slightly brownish ivory color. Kind of like the color you'd get if you combined a quarter cup of coffee with 3/4 cup of milk. The photo on the website has been brightened and does not represent the actual color.

I'm pleased because this is close to the color of my off-white walls (it's actually a little darker than my walls, but it's close enough).

If you are expecting a pure white color though, this product will not match.

Good deal, but antique white
A minor thing, but the wire I received is "antique white" -- slightly off white, which doesn't go against true white baseboard or doorframe as I'd hoped.

Can't go wrong here
Great product, great price, nice white color blends well with basic white walls in most rooms of most houses so it's unintrusive. When stripping the plastic from the wire for the speaker/amp connection it's really hard to pull off. That must be the oxygen free aspect?

Awsome Speaker Wire
This speaker wire is awesome. I hooked up my HTS with the stock wires and it sounded O.k, but after reading i decided to go with this speaker wire... all i can say is it was a great decision. I like to hear everything just right so you can say i am an audiophile and this makes the experience even better. Go for it you wont regret it.

Good product
Good 16 gauge speaker wire. Looks much better than my old black and clear speaker wires on the wall.