Incredibly fun and strategic game!
Pop Cutie! Street Fashion Simulation.
It sounds like one of those cheaply made games that are slated for tweeny girls that don't know any better.
BUT Don't let the name scare you off.
Despite its candy cover and focus on "fashion", this is NOT a girly game at all. It's more of a store managment simulation than a fashion game. You learn keywords by talking to people on the street and by going into your studio and getting combinations of these words it will make new items of clothing. These items you can change the color of and stock in your store.
Then comes the strategic part.

You are not the only one competing for the world of QT's dollar. You have rivals and your main goal is to be better than them. Sell more, have more popular colors and the most fans. The game's goals are settled around these game elements. Then there is the fashion battle where you are pitted against your top rival in a fashion show that will determine who wins the prize that month. The more popular the item, the better the combination, the higher the ratings.

You can design the layout of your store, hire workers, decide on your stock, hire models and take out print ads to advertise your clothes and much more. The game is well thought out, has lots of little extras and very snappy, "punny" writing that keep you amused through it all. The main drive is trying to figure out the best plan of attack to defeat your rivals. What items will be the most popular? Do you put more stock in your store or limit your collections and colors? What do you remove to introduce a new item? Or just chuck it out, redesign the whole mess and start over again. Like any good sim game, there's always that "one more thing to do" that keeps you coming back for more.

With cute graphics, addictive gameplay, and a game design that is well thought out and filled with details, this is a top class DS game that deserves another look.
Don't be fooled, POP CUTIE! is quite a fun game for all genders and ages (atleast for those old enough to read!).

Become a fashion manager & designer in Tokyo!
I wouldn't add too much as the first reviwer did a great job covering all the basics.
At the beginning of the game you have the option of creating your character either a boy or a girl and the shape of his/her eyes as well. You begin selling your clothes in a modest flrea market and progress to your own store/boutique.
In order to create the clothes yo must speak to the people on the streets and gather special words they say that appear on the screen in blue and red. Combining them inside your office/studio will result in all kinds of clothes, accesories and even costumes for both genders. These range to the traditional to the extravagant. Colors are picked up from a small pot of 3 flowers that grow outside close to your store.

There are fashion contests in which you dress up a model, male or female, and compete againts your 3 ingame rivals. You'll win different soundtrack music for the game.
For a fashion game it is more about creating combinations or in game combos with certain pieces and color; and managing your store than designing at all. You never choose fabrics or cut clothes. Therefore the game does NOT have a girly feel to it, boys can play it and it does include a ton of menswear.

You can hire models to model your clothes on the street, unlock new looks and layouts for your store, feature your clothes in a magazine, and hire emplyees for your boutique. You can save your game at any point exept during fashion contests. Save before in case you can't win!

Overall very entertaining, very strategic in its goals and gameplay, colorful, decent graphics and sound, funny and like the other reviewer said fast paced.If you like kawaii anime characters this game's for you!

Very decent fashion design simulator
Pop Cutie! Street Fashion Simulation is both a game where you get to (albeit rather restrictively) "create" your own fashion line, but more importantly, it is really a fashion store micro-management game. The focus of the game is where you run your own fashion shop (that gets upgraded as you past the criteria for each stage) by making clothes that customers come to buy.

The actual fashion creation aspect, as mentioned, is quite limited. You, as the store manager, go out and talk to the people in the street and they give you "keywords" that unlock certain clothing designs, colours and "combos". You then go back to your studio and customise the clothing templates and add colour, before putting the item to be sold in your store. People come in and browse, try on and if they like it, buy your clothes.

I think the best aspect of the game is the humour and wackiness of the game. Your employee in the shop can be given instructions to man the register or serve customers and it's really cute some of the things people say. There's a wide range of customer personalities, with some being really polite and nice and others really standoffish and rude. Same with the people on the street. You have rivals and fashion contests to go to, and those are a little off the wall. There's lots of colour everywhere.

This game won't really suit a child because of the fast-paced nature of the game. While you can take as much time as you like in each stage, to pass it, you need to work hard to make sure your range of clothing is sellable and in season. There's always lots of people to talk to on the street to get information and customers to serve in your shop. It's a pretty hectic game, like most micro-management games, however, I feel it isn't as boring as other micro-management games, maybe because there's the whole really fun, cartoony "fashion" aspect of it.

The graphics are really cute and there's a really impressive range of templates and colours that you can use to create your clothes. I've only played a few hours so far, but already it's really satisfying seeing people on the streets wearing your clothes and to see the clothes of your rivals. The soundtracks' nice (though nothing too impressive yet) and the game allows you to buy/win additional background music that you can change to in your studio. The gameplay is simple and suits the DS well. It's not stylus-heavy, which is a plus in my books.

The only real downside is that sometimes when your store gets popular and it's still small, it can be difficult getting around customers. Sometimes also, your employee stands in your way when you need to use the register, though that is dependant on how skilled the employee is. The difficulty getting around people in your store can be eased by the type of layout you choose for your shop, so it's not that big a problem.

If you like the sound of a cute, wacky game where you get to create fashion and management a fashion store in Japan, then this game is for you. There's lots to do and the game feels like it has a lot of heart. Worth getting if you like the premise of the game.