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Cradle to Cradle: Remaking the Way We Make Things
Cradle to Cradle: Remaking the Way We Make Things
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William McDonough, Michael Braungart
List Price: $27.50
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Product Details

  • Author: William McDonough, Michael Braungart
  • Binding: Paperback
  • Dewey Decimal Number: 745.2
  • EAN: 9780865475878
  • ISBN: 0865475873
  • Label: North Point Press
  • Manufacturer: North Point Press
  • Number of Items: 1
  • Number of Pages: 208
  • Product Group: Book
  • Publication Date: 2002-04-22
  • Publisher: North Point Press
  • Studio: North Point Press
  • Title: Cradle to Cradle: Remaking the Way We Make Things
Avg Customer Rating: 4 stars

Product Description: Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton


Customer Reviews


5 stars PERFECT!
This book was in perfect condition when I received it and the really cool thing about it is that its WATERPROOF which means you can read it pretty much anywhere-in the shower, underwater, at the beach or even in a fish tank! The book gives you scary insight on how we are destroying our earth and killing ourselves slowly and simultaneously!!!


1 stars Dangerously encouraging consumer complacency
Apparently corporations are all going green. Even Ford will become perfectly sustainable. Now they abuse their employees & produce thousands of fossil-fuel-burning cars out of a "green" facility built with materials extracted from where, a green, sustainable mining operation?

This book has some good points & quotes, but in the end it's another propaganda piece for greenwashing corporations.


5 stars Remake the Way You Think
Such an inspiring book! McDonough and Braungart offer much more than just passion for creating a green world--they tell us how to do it. Through their experience innovating new systems with companies like Ford, Herman Miller, DuPont, and many more, they bring serious intelligence to a movement that often feels like another fad. Current enthusiasm aside, Green is here to stay, and we need to start understanding the things we talk about.

Put on your creativity hat and prepare to be dazzled.


5 stars Spectacular Read!!
The book was delivered in good condition and in a timely fashion. I am very pleased with your services.


5 stars great read
this was a fascinating book with a great amount of real life examples and how their theories actually apply to real life and how their design plan of "upcycling" (opposed to recycling) is actually do-able. Even this book is made of materials that fit into their design plans. I've read some books that have great ideas but no way of implementing them, the two authors are already succeeded. it is well written and a good read.