great book for everybody who loves to jog or run
I have been running for more than 30 years, I also once lived in Eugene Oregon (1976 to 1978). This book gives a lively story of how running developed at the epicenter in Eugene and how Nike became successful. Geoff is a great writer and story teller. However, I cannot understand why Mr. Knight did not give Geoff any options in Nike making him also one of the Nike multi-millionaires.

excellent reading from someone who was there
Hollister's account of NIKE's origins, trials and tribulations, successes and failures make terrific reading for anyone who favors and enjoys knowing the 'inside' story of a company that's more an icon than a business.

Great Story to the Nike mystique...
This was a great book about what made Nike, NIKE! The perspective that comes through and is shown through Mr. Hollisters account are spectacular. The most amazing thing I got from this book was what was happening on the inside of the most prestigous and inovative companies that has come along in the 20th Century. Great Read!