Product Details
- Author: Martin J. Gannon
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- Binding: Paperback
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- Dewey Decimal Number: 306
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- EAN: 9780761929802
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- ISBN: 0761929800
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- Label: Sage Publications, Inc
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- Manufacturer: Sage Publications, Inc
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- Number of Items: 1
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- Number of Pages: 459
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- Product Group: Book
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- Publication Date: 2003-12-15
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- Publisher: Sage Publications, Inc
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- Studio: Sage Publications, Inc
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- Title: Understanding Global Cultures: Metaphorical Journeys Through 28 Nations, Clusters of Nations, and Continents
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Avg Customer Rating: 
Product Description: Click 'Additional Materials' for downloadable sample chapters
“In summary, this is a significant book . . . for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture. . . . This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.” -THUNDERBIRD INTERNATIONAL BUSINESS REVIEW, 2002 In Understanding Global Cultures, Third Edition, the author presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even a continent. This title emphasizes that metaphors are guidelines that helps such outsiders to quickly understand what members of a culture consider important. New Features of the Third Edition: - Develops a cultural metaphor for the base culture of China (the Great Wall), showing how it influenced both a unifying cultural metaphor among the large Chinese Expatriate communities living in various nations (the Chinese family altar) and the cultural metaphor for Singapore (the Hawker Centers).
- Provides a description of cultural metaphors for two continents, Africa and Australia
- Groups cultural metaphors by book parts into overriding themes or general types of cultures such as Authority Ranking, Equality matching, Market Pricing, Cleft, and Torn.
Instructor’s Resources on the Web: There is now a Web site where instructors can obtain over 100 concepts, applications, and exercises to enrich the learning experiences associated with the Third Edition. Visit the authors website at www.csusm.edu/mgannon, or click here. (20070401)
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Customer Reviews
Be Careful
Be careful when buying this book. I am in a class for Fairleigh Dickinson and it requires this book. I am in a class of about 30 students and about 90% of us complained about misbound books. They could be missing pages at the 340 page mark or so. Some students had two sets of the same pages in their book. It went from like 346-356, and then instead of page 357, it was pages 346-356 again. (These aren't the actual page numbers missing, just to give you an idea of what to look for). I would probably contact the publisher if you get a mis-bound book and see if they will send you a good copy.
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Purchasing Review
The book came promptly when expected and was recieved as described. Excellent condition. Thank you so much.
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A practical approach to other cultures
This book uses metaphors as tools to engage with other cultures. And very useful tools they are, indeed. I have been using this book with students for several years now, and the biggest initial obstacle is that people mistake the metaphors for stereotypes. Once this obstacle is overcome, a very creative and productive examination of the reality of another culture can occur.
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Antropology is a must
Very exciting journey using the strenght of metaphores. Just be careful that metaphores are a representation of reality, not exactly that!
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