Helpful to the tee.
This has been a very important book to continue my research of the memory in the brain in order to complete my paper. It is a very well written book with meaningful information on every page. If you are further interested in the field of psychology or anything to do with the brain, this book is a must and this author is great as well. "When it comes to your memory, don't be forgetful". ;-)

Go ahead... Read it!
This is a very simple book. I just finished reading half of it in little over an hour and a half. It was very interesting so far. Although I haven't read the whole thing, I wanted to go ahead and review it now. The book is worth reading for chapter seven alone (which contains some example mnemonic tricks that are great)! I would definetely recommend this for a short, fun read.

Practice, Practice, Practice
Like all memory technques the authors stress association for memory improvement which is a good exercise to help remember things. In order for it to be effective it has to be practiced which can become a chore and why most people fail because they don't do it. I think Kevin Trudeau may have a more simple and effective method which is along the same lines as these authors. I know some people may have unfavorably thoughts about Trudeau but I thought his memory courses were good and helped me some. And you can get them at your local library as you can with this book. I chose to buy this book it because I want it handy as reference material.

Not Very Impressed
I've spent most of my life memorizing facts, names, numbers and other important information. When I purchased this book I was hoping I would find something that would give me a much-improved ability to remember with less effort. Sadly, I am not very impressed with what I have found. After giving a thorough explanation of how the human memory works, the author then launches into several chapters on mnemonics. Perhaps the most helpful chapter of the whole book was the one on remembering names and faces.

Reading the reviews caused me to expect much more than what the author delivered. If you are seeking a quick, easy-to-master means of sharpening your memory, look elsewhere. This book isn't really worth the time required to read.

Best Memory Book out there
I have read many memory books, and none even compare to the work of Dr. Higbee. Most overpromise and underdeliver. As a matter of fact, they seem to sell copies more because of the claims they make than the results they deliver. This book is just the opposite: no grandiose claims, just a better memory. The book is very logically organized, and makes for easy reading/comprehension.

The author first introduces us to memorization, telling us how the brain works, based on our current scientific knowledge. He gives us general principles to use that improve learning and recall on virtually any subject. The author even tells us of the drawbacks to certain approaches, furthur showing his objectivity. After the principles of memorization, he moves on to certain memorization and mnemonic techniques. For each, he does the following: describes the technique and its use; helps us understand why it works; cites studies that show why it is effective. Speaking of studies, the author is constantly refering to new ones throughout the book, producing an incredible amount of supporting research to back up his claims.

The most important thing about this book is that it's a scholarly work written for the layman. It gives us the benefits of the author's decades of work in the area, without having to do all of that work. Concluding, the author takes a very practical, critical look at the principles and techniques that are used to improve memory, and helps us understand how to use them to our advantage, in many areas of our life. This book is definately one of the wiser investments I've made in my life.